Economics
Performance-based economics
Structure creator compensation around eligible results rather than exposure alone.
For brands
Reach customers through creators they already trust.
Monetiva helps brands connect affiliate opportunities with creators who can introduce relevant products and services to their audiences.
Build creator-led distribution around measurable results instead of paying only for exposure.
Performance-based distribution
Go beyond one-time influencer campaigns.
Traditional influencer campaigns often focus on reach, impressions and content placements.
Affiliate partnerships add another model: creators can recommend products through trackable links and earn when those recommendations generate eligible results.
For brands, this creates an opportunity to develop creator distribution tied more closely to measurable performance.
Campaign model
Paid for placement
A fee is agreed in advance for content and reach. The result of the campaign is measured after the fact, and usually separately from the payment.
Affiliate model
Paid for eligible results
Creators promote through trackable links. Compensation follows the actions that your attribution and validation rules recognise as eligible.
From offer to customer
A simple affiliate distribution flow.
- 01
Create the opportunity
Define the product, service or affiliate offer you want creators to promote.
- 02
Set the conditions
Establish important terms such as commission, eligible markets and permitted promotional channels.
- 03
Reach relevant creators
Make the opportunity available to creators whose content and audiences may be relevant.
- 04
Creators distribute
Creators select suitable offers and promote them through approved channels.
- 05
Measure results
Eligible actions are tracked according to the applicable attribution and validation rules.
Create distribution through trusted recommendations.
Access
Broader creator access
Work with creators across different audience sizes and niches.
Continuity
Ongoing distribution
Affiliate offers can support longer-term creator relationships rather than a single sponsored post.
Measurement
Measurable activity
Connect creator distribution with trackable clicks, conversions and transactions.
Relevance
Relevant audiences
Allow creators to select opportunities that make sense for their content and communities.
Your offer. Your rules.
Define how your brand can be promoted.
Different brands have different requirements.
Affiliate offers can include clear promotional conditions so creators understand what is and is not permitted.
Depending on the partnership, conditions may include:
- Commission structure
- Eligible products or services
- Supported markets
- Approved creator channels
- Paid traffic rules
- Search advertising restrictions
- Brand bidding restrictions
- Coupon or promotional code rules
- Prohibited traffic sources
- Attribution conditions
Creators are expected to comply with the rules attached to the offers they choose to promote.
Creator-led distribution
Reach audiences across the platforms where they spend their time.
Depending on the rules of the individual campaign, creator distribution may include:
- TikTok
- YouTube
- Telegram
- Websites & blogs
- Newsletters
- Other approved digital channels
Channel availability depends on the conditions of each individual offer.
Why Monetiva
A creator-focused layer between brands and publishers.
Creator access
Make your affiliate opportunities easier for creators to discover.
Centralized communication
Present offer conditions in a structured creator-facing environment.
Local-first approach
Monetiva is starting with a focus on the Armenian creator market.
Performance orientation
Build partnerships around measurable customer actions.
Transparent conditions
Communicate important campaign requirements before creators begin promotion.
Partnerships
Suitable for brands across different categories.
Monetiva is interested in working with businesses whose products or services can be promoted effectively through creator recommendations.
Potential categories include:
- E-commerce
- Fashion & Beauty
- Electronics
- Travel
- Education
- Software & SaaS
- Home & Living
- Health & Wellness
- Sports & Fitness
- Food & Lifestyle
- Financial services
- Business services
- Entertainment
If your company already operates an affiliate program, or if you are exploring performance-based creator distribution, we would be interested in discussing possible cooperation.
Are you an affiliate network?
Monetiva also works with affiliate networks and other performance-marketing partners interested in extending offer distribution through creators.
Partner with Monetiva
Bring your affiliate opportunities to creators.
Tell us about your brand, products or affiliate program and let’s explore whether Monetiva can support your creator distribution.
Discuss a partnership
Partnership inquiries: partners@monetiva.am
